Visual Identity. Roze Filmdagen — 21st Amsterdam LGBTQ Film Festival.
Bringing the logo as a main element for the identity was part of the briefing. The proposal for this project was to frame the logo in a palette of soft and dirty colors. Together with the concept of ‘stage’, these are the dramatic visual elements in this series. In addition, the frames are proportionally organized with the same width, they build the scene and create a perspective directing the viewer’s eye directly to the logo. The pinguins are in the scene of a movie, being watched by the audience as they kiss.